Should audiophiles be disappointed?...

I have read several reports on CES '04 and it seems to me many speakers were dependent on room treatments to realize their potential. Am I in the minority... if I'm going to pay $10-25K for a pair of speakers I would expect the design and execution of those speakers to sound outstanding in any environment and without costly room treatments to enhance their performance! Not too mention the fact if I'm laying out that kind of money I would expect the speakers to play all types of music with equal aplomb, which is not the case in some designs. I understand nearfield concepts, defraction and other room environmental conditions, but come on. If I was a speaker designer my goal would be to create a design that would sound superb right out of the box (& get better with time) and require very little set-up and tweaking.

It's discouraging to me to hear the variation in sound based on set-ups for so many of the speakers showing at CES. Maybe I expect too much, or perhaps the audiophiles of this world are expecting too little. Good speakers should sound good anywhere?