Serial numbers

Hi Goners!
I have an unusual question for you all...Has anyone who has bought either a Tidal Audio speaker or piece of Tidal electronics ever receive it with NO serial numbers on the pieces???

If so what was Jorn's or Doug White's reason for this?
Only thing like this that ever happened to me in 15+ yrs was Jud sending me a Joule Electra preamp with no silkscreen on the front for knob indications.
Thanks all
I can't speak for Tidal, but my Horning speakers don't even have the brand name on them, so no identification. I've seen this before with handmade/boutique gear. Just saying.