Retail pricing in classified ads


I have noticed that a lot of people that place classifieds ad are misleading with the actual retail price of the item up for sale. I am always careful to use the correct MSRP when placing a classified. It's a little frustrating to me to see others use false pricing information. Especially on products that I own or have owned and know first hand what the price actually is. My only advice to sellers not knowing the retail price is to leave that selection blank as some people do. Does anyone else have any opinions on this subject?
s7horton

Showing 1 response by sdcampbell

When the MSRP of an item has increased over time, I think the only fair way to represent the price is to quote the MSRP at the time the item was originally manufactured -- not what it may be selling for now (maybe years later). The referenced MSRP ought to provide a rough gauge of the unit's value when it was made.

I have sent 5-6 notes this year to sellers who printed inflated MSRP's, suggesting that they correct the prices in their ads. Most of these sellers have subsequently revised the MSRP stated in their ad, and sent me a "thank you" you note for bringing their attention to the matter.

Not everyone does so, however. The most recent example I encountered was a Canadian seller who was advertising two Adcom preamp/tuners -- the MSRP he used in his ads for these two units stated MSRP's in the $1200-1500 range, compared to the actual MSRP of $400-500. This example reflects the grossest distortion of MSRP that I have seen in Audiogon's ads.

If you see an incorrect MSRP, help our audiophile community by contacting the seller and discretely suggest that they may want to correct the content of their ad. While it might be nice if the Audiogon staff could "police" the ads, that isn't very realistic, so it is incumbent on us -- the members of this site -- to help keep things honest and fair.