The "region-free" players advertised on various websites are a scam. There is a huge selection of players on the market that will play any disc in NTSC or PAL, from any region, right out of the box without requiring hardware hacks or purchase from a grey marketer.
I've owned multi-region-capable NTSC/PAL players ranging from an off-the-shelf Philips DVD727 for $69 to higher-end players from Arcam, and several things in-between.
What capabilities are you looking for, and how much are you willing to spend?
