Reducing background fizz and pops on Vinyl.

My Question is what are the best methods to reduce the background fizz and crackle on Albums. 99% are brand new Vinyl and sound excellent just when it goes thru silent passages it seems to enhance a bit. So is there a Liquid product to treat the vinyl, better stylus, or phono-preamp to help in this? I am not very experianced in Vinyl so I am sorry if this is not a valid situation to fix. Also, I use an Anti-static brush from audioquest before use which seems to pull all visible dust and contaminents. Thanks