+1 To everyone stating about investing in room treatments. A $20K system in a mindfully-treated and positioned room will sound exponentially better than a $35K system in an untreated room (even if positioned well) as the room shapes the sound between the speaker and your ear.
I would also urge not only to listen to speakers first, but if possible with different amps, or ensure the amp can properly control said speakers. I have sound very expensive speakers sound terrible with the wrong application, and I’ve heard very cost effective speakers sound great with high quality amplification.
@brewerslaw In what city/state are you located?