Promotion plays a large part in most audio related purchases...probably no where more prevalent than in the spin magic associated with interconnects and power cords.
If it costs more, it's better, and if it costs a LOT more it's a LOT better.
Obviously there are differences between the materials quality and construction techniques of cords and cables...and clever marketing focuses that message.
The real issue is whether these differences effect the basic performance of copper, aluminum, or silver wires, and whether price has any correlation to audible sonic gains.
In the end it's your ears, or your ego, that will be the deciding factor...one will save you a lot of time and money, the other most likely will not.
If it costs more, it's better, and if it costs a LOT more it's a LOT better.
Obviously there are differences between the materials quality and construction techniques of cords and cables...and clever marketing focuses that message.
The real issue is whether these differences effect the basic performance of copper, aluminum, or silver wires, and whether price has any correlation to audible sonic gains.
In the end it's your ears, or your ego, that will be the deciding factor...one will save you a lot of time and money, the other most likely will not.