Wouldn't you want the mat to isolate the record from the turntable motor and bearing noise? I have a Hexmat eclipse mat (admittedly on the expensive side) but it only touches the record with about 1 square millimeter total area from 13 tiny nubs embedded (minimally touching) within a hexagonal mat of unknown material. I guess he doesn't want copy cats.
When playing it looks like it is floating, and is about the same height as my standard issue Rega mat 2-3mm. I agree with the theory behind it and I have tried a bunch of different mats and haven't heard much of a difference but this one has great anti static/dust properties and never lifts up when removing a record like the Rega felt mat did at times. FWIW it is the Audiophile Man's favorite and he claims it reduces the noise floor.