Im making the same decision...probally going wth the hitatchi...panny ook very clay like when the contrast ratio is bumped up...and thats what i plan to do with it... Also the hitatchi looks better off...which I know...I know...it matters what it looks like when its on, not when its off. However believe there are many fctors involved, and when somone walks into the room, I want them to look at the screen and say "wow"...n expeced result with the Hitatchi 55"...i mean supposivly its like 35% more viewing area...a whole lot...a whole lot
