what were they afraid of ...breakage?
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I have an example of this from when I purchased a McCormack DNA-1 Deluxe from Goodwin's High-End. They used a wooden box with heavy padding on the inside. This box/crate was used for a more expensive amp but rather than have to look for another box and padding and throw out the wooden box they put the DNA-1 Deluxe in there and sent it to me. The wooden box had metal handles on each side for 2 people to carry the original amp. I was shocked when I got the DNA-1 Deluxe and saw all the packaging.
Now whenever I package stuff I sell here I try to go the extra mile because one can't be too careful with couriers. Also I've heard the horror stories of buyers shafting sellers on transactions due to packaging.