OPPO vs BR HD?

I was wondering what the general consensus is on BR lasting. I have been thinking of finally going the HD route but even after HDDVD's demise I still don't know if going with BR is the right call. Seems to me the average consumer is still going SD DVD and will so for quite some time(till hardware and software come down in price). With that being said, SD DVD's are still 99% of the market share. I am wondering if going with a solid upconverting DVD player such as the OPPO 980 is the smarter route at this point in time...

Any thoughts????