Opinions wanted on cantilever alignment

"Surprised you didn't call Day One. That never would have made it out of the box with me".

I hadn't had a cartridge with the cantilever exposed like this one until now. Also when deciding which cartridge I was going to buy I read up on different carts as much as I could.
One of the things I came across was Lyras' New Angle design where the coils and the iron core are out of alignment until stylus is on the record. At first I thought it might have had something to do with it but the more I look at it I think it just means up and down.

I sent an email to the manufacturer.
In the mean time here is another pic.
https://postimg.cc/30J6Q3tZ

Thank you everyone for contributing your thoughts to my question.

A big thank you to Mr. Johnathan Carr for responding. I have much respect for and confidence in a company like this.

I would like to note that my email to Lyra/Audioquest was answered by a gentleman named Patrick Alasdair.

The cartridge is being returned to the dealer, who has always been great in my past dealings with them, and it will be sent to Lyra for adjustment.

I don't think I'll be listening to Christmas records this year but I'm glad that something that has been in the back of mind has for sometime now is being settled especially at that price tag.

Chalking this one up to a learning experience.

@tomic601 I didn't see a lambda version of the Kleos while shopping around. 
The issue with my cantilever is that it wasn't centered horizontally.
If you look earlier in this thread Jonathan Carr explained what was going on with it.