New TT/cart question

I just hooked up, finally, a new Music Hall MMF7.1 with the stock Goldring Eroica high output moving coil cartridge. Here's my question. In previous years of TT use, I never could hear the music from the cartridge. I can hear the music playing from the cartridge when I turn the volume down. Is this normal with this cartridge, or is there a problem, ie VTF, etc? Most all my past experience has been with Shure carts.

Any advice/ideas welcome.