New Soundbar... Dirty word

I know I am taking a risk even using the word "soundbar" on this site... But it's just where I'm at right now. I am trying to decide between the Bowers and Wilkins Panorama 2 and the Definitive Technologies XTR SSA3 A5 w Sub. I am looking for more clarity and sound quality than the surround effect. Thoughts from the real Audiophiles....
You might try posting this in the home theater section as well.
I used to have a ZVOX and I liked it