It is (or at least was when this news was brought out last year about this time) supposed to be XBR8. I saw another announcement maybe 2mos ago saying the same thing. In Japan, the XR1 series of 46" and 55" LED backlit TVs is coming out in October. I saw a demo of the Sony LED backlit technology several months ago; it looked great vs the "older" Sony but I could not compare it against anything else (Kuro, Samsung, or otherwise).
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