Kinda like looking at the toy section of the Sears Roebuck catalog around Christmas time when I was a kid.
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They are expensive to produce and mail. I look forward to receiving and reading mine each year. My guess is that the manufacturers subsidize the cost of production but it's still a time-consuming and no doubt costly endeavor. It makes me feel like supporting them through patronizing their site. I called recently and asked about phono preamps. The person I spoke with patiently asked me about my system and what qualities I was seeking in a new preamp. At his suggestion I tweaked the VTA and had a positive experience. I will likely purchase the preamp he suggested, an Avid Pellar, soon. They also offer a 60-day money back guarantee. I like to buy locally, usually, but I'm impressed.
You guys are right, it is a very nice catalog but I feel kind of guilty for receiving it. Except for the music, there is probably nothing I would ever purchase from the catalog. I suspect I only get it because I am a Stereophile subscriber, and when that subscription runs out I will be done with it too. Lots of paper and money spent for someone who will never use it but, tis the season based on our catalog pile. I suppose I should check into opting out. Everything in the catalog can be seen on their website.
Jokes aside, it's nice to see someone do things the old school way and I wouldn't be surprised to find out that someone like folk here who've been around for a while heads this part of their operations.
One can think of this as a kind of reward and reminder to those who indulge in this hobby that it is firmly rooted in the past despite all the technological advanced made.
Like Buconero117 put it, I'd hate to look this up online: there's something to having the physical medium. That, and I bought my Marantz gear from them and couldn't be happier so the catalog reaffirms it all.
All the best,
I had a chance to flip through this catalog today, and what jumped out at me was: What happened to speakers? When did they become so irrelevant?
I mean $30K turntables, $25K preamps, $40K monoblock amps, and the most expensive speakers they carry are $5K Wharfdale's? Hell, they were selling speaker cables that cost $5K.
I know it's not the 70's anymore, when dealers said you should spend 70% of your audio budget on speakers, but has the system totally reversed itself now? Are speakers simply a side dish now? When did that happen?
I had a chance to flip through this catalog today, and what jumped out at me was: What happened to speakers? When did they become so irrelevant?John, I share your observation and have the same impression about Audio Advisor. I don't think speakers are irrelevant but rather, I suspect the hassle and risk associated with shipping heavy, high-end (e.g., expensive) speakers may not fit their on-line business model very well.