Expensive ads for niche market merchandise let you know a nice portion of the price of the item will be going into the ads, not into the product.
KP
KP
New marketing tatic what`s your take?
I just received the latest issue of Stereophile. I noticed a Disc from Dynaudio inside the plastic outer cover, I tore it open and drooled on the cover with the picture of the new Halcro DM 38. After loseing intrest with the cover I went to the computer and put the Dynaudio disc in the CD ROM. After watching the disc I pondered why other companies that are trying to get the image of their product`s to the comsumer`s mind have not thought of this? David