New DRM Format on Vinyl Records?


Has anyone heard about this new DRM Format coming to Vinyl records?
Convert?fit=crop&h=128&policy=eyjlehbpcnkioje1mte1mtuwndysimnhbgwiolsicmvhzcisimnvbnzlcnqixx0%3d&rotate=exif&signature=9966b7e377529b99fe575c5d2e37083f28f0a1574d95ae6c7fc24182c0bd3b3d&w=128outlier
I searched the subject and came up with this: http://www.gizmag.com/go/7269/