Naim Audio - Threat or menace?

I spent an hour or so this past weekend at Promusica in Chicago. I had a great time listening to some entry level Naim gear on some Sonus Fabor Cremona's. It was great to listen to some of Ken Christiansen's recordings and talk to him about Naim gear. For those of you who don't know, Ken records for the Naim audio label in addition to selling Naim gear out of Promusica. Ken's recordings are fantastic, using two microphone direct to two track Nagra tape. They really seem to capture the dynamics of the live performance. They sounded fantastic on the Naim gear as well.

I am a newbie to Naim audio but not to hi-fi. I have recently sold off my electronics (BAT, Theta) for financial/logistical resasons and am looking to start a new. I have been reading too much about BAT, Rowland, Musical Fidelity, VAC, Unison and Ayre gear. My preliminary scanning of the online reviews suggests that Naim gear is polarizing (people either love or hate). I haven't however found a good discussion of why.

So anyone out there who has an opinion on Naim gear...house sound, relative value or anything else is welcome to pipe in. If you have had a negative experience with Naim and have an alternative suggestion, feel free to emote.

Statements like component X "blows away" Naim X are generally not useful to me. I know I have to listen to the gear in my house, on my speakers...

The new gear will be powering North Creek Rhythm Revelator Signature speakers. I listen mainly to CD, rock and jazz. My room is acoustically treated but my electricity is not.

Thanks in advance.

-Karl