It's pronounced "NAME". Their stuff is good but can get pricey when you add their upgraded power supplies.
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It's "name" like my name in David. Kind of a joke by the founder who couldn't figure out a Naim for his company. I have heard the Naim CDx5 and CDx2. Wonderful CDP's. I found them to be extrememly musical, wonderful range and very easy to listen to. Some CDP's I think sound a little sterile, analytical and I like the Naim's for their musical mellow quality without giving up detail or range. I listen mostly to vinyl but do also listen to CD and would love to have a Naim CDx2 but the financial powers have said no for now.
For me, the recent vintage electronics are a bit pricey for what you get. I'd only consider if driving a nice two way monitor like the Spendors or Harbeth line. The CD players are something else indeed. Also expensive but to my ears some of the best digital out there. I've currently got a CDX2 in my system and it rivals a high quality analogue rig--and that is without the separate power supply. All their stuff is really well made and Naim is a company that totally stands by and supports their gear. I had a 62/HiCap/140 for years and was thrilled with the performance and service.