Morrow Audio re-design announcement: No more Ag coated Cu; Increased numbers of runs.


Just got a notice in my Email about this. Seems like the new design went into production in June. It does have me scratching my head a bit. I’m wondering if any Morrow Audio cable users (old or new design) have comments. The link will take you to the announcement that provides details on the new cable design including instructions for determining whether someone has received old or new design cables.

http://morrowaudio.com/announcement


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Showing 10 responses by david_ten

That's some interpretation on your part.

Since tecknic doesn't own Morrow cables, I believe it's safe to assume he hasn't done business with them. Perhaps he has a side hobby of analyzing pricing structures that he hasn't shared.

Apparently, you don't have a good understanding of how their pricing works, either.

Let me be more direct. Morrow's offer is not generous. It's actually penalizing. Happy?
@tecknik  I encourage you to get a better feel for Morrow's pricing structure and offers.

@mrdecibel  is correct in his assessment and I concur. The offer doesn't compute financially or offer an upside for a customer (like me). It may work for some...it doesn't for me. 
@grsz06  

A. I'm not a naysayer. I like Morrow cables.

B. The issue is with a part of the offer that applies to customers like me.

C. The 'offer' part that applies is dead in the water and doesn't merit consideration, again for me. In other words, I don't come out ahead on it. In fact, I'd be taking a significant loss.

What's amazing (and sad) is not being asked by someone who has never purchased a Morrow product 'WHY' two members who are customers don't find the 'offer' attractive or relevant to them. 

Look, Morrow can do whatever they please in terms of how they structure their offers. I'm completely fine with that. 

What I'm not fine with is Morrow themselves saying it's a generous offer when it clearly isn't and I'm much better off not taking it.

Morrow clearly knows what they are doing and they clearly know who this offer isn't good for. To say and imply otherwise is both foolish and disingenuous.

I am also not fine with a member, who hasn't purchased a Morrow product nor been their customer (presumably), waxing poetic about this being a generous offer when two actual customers are disagreeing with that.

The decision tree is extremely simple. Very uni directional, as @geoffkait  is fond of pointing out. We're talking cables, right?  : )
@tecknik Not a problem, at all. I like what Morrow does. You should give their product line a try if it fits your needs. Their return privileges are a nice touch. My advice is to wait for one of their sales...the promotional offers are strong and are offered with some regularity. All the best!
Two members here have shared information that is to your benefit, financially and in terms of product in hand.

You have a choice:

Open your mind, listen and perhaps understand.

OR wave your flag of blissful ignorance loud and proud and rush to be first in line to sacrifice yourself at the high altar of consumerism.

You said ’anyone’...my answer would be slightly different had you said ’to some.’

: )




I guess Morrow is the ONLY manufacturer that has a return and upgrade program for less that half the price of a new cable!
Anyone? Other manufacturers doing this?? Hello?
The other cable manufacturers change their designs or add new products also, WITHOUT the trade up program. They just bank on us buying their new product at full price. That's why we all have cables from different eras and different manufacturers thrown in a box somewhere collecting dust. At least with Mike's cables you send in your old and get the latest, or next level up at a discounted price.

You really should frame this post. It's scintillating in showcasing your wisdom of the market and the players in it. I am in awe of your experience.

At some point in the future (despite it's lack of predictability), you will have an urge to delete your post. If you succumb, you only have to look above. 

😉
@stringreen  Good to know.

I have Morrow's Elite Ref, so I'm looking forward to getting their new 'tech' and 'design' in for comparison.