Market Research in High End Market

Does anyone know of any market research that has been done specifically in the high end industry? Most companies are private, so finding specific information is difficult.

abstract710-05-2001 7:36pm

Showing 2 responses by gregm

gregm Details Discussions Posts This discussion Message User 3,395 posts 10-15-2001 at 06:12pm Copy Comment URL Report Comment Edit Delete Hi Abstract: Sony (marketing) Europe, allegedly, has such a value/volume report, from 1999. The definition of the hi-end market is made according to their own product category classification... Research conducted in relation to their SACD and surrounding peripherals? I don't know. However, there were rumours (in 1999) about Sony entering the "hi-end" market -- so, the figures, if they really exist, must be encouraging. Cheers!
gregm Details Discussions Posts This discussion Message User 3,395 posts 10-16-2001 at 02:40pm Copy Comment URL Report Comment Edit Delete I think I remember Linn's annual T-O was USD: c. 20 mill. in 1998. But this would include their low-end gear, ofcourse. Although published b-sheets of the companies you mention could be a route to follow, there would be no way of knowing which part of the T-O refers to hi-end equipment... (or what each co's mkt share is, for that matter, in order to extrapolate). I'll look into Sony's case -- but I'm not very optimistic! Cheers!

More to discover