This is no different than what goes on in grocery stores. I have seen products in grocery stores that have the same address as the "name brand" product sitting next to them and the ingredients being "slightly" different.
I have bought products from both "Z-Squarred" and "Audio-Metallurgy". Just like I buy name brands and store brands.
If I were in Audio-Metallury's position I would want to market my own version of interconnects to. It is a sense of pride. Why is there a new version of "El Rod" power cord??? I think it is because he wants to try new things, his Signature cords already had great reviews.
Every one has different tastes and I think that the more options that are out there, the more we will see fair pricing and top quality products.
I for one will probably buy again from both Audio-Metallurgy and Z-squarred, because I like both of their products and both sell on the auction board for reasonable prices. I am only going to buy so many products from each person, because I like to try different things.
I wish members would quit posting threads that are negative about companies who offer products at reasonable prices to Audiogon members. I for one, would have thought very seriously before even posting a thread like this. I would have given this thread some credit if there was evidence that the interconnects were same!!! I am very curious whether members will side with Audio-Metallurgy or shun them, now that a member has started their own version of the "National Equirer". "Enquiring minds want to know"!