Magico M9 The new 'norm' in speakers


Magico has just debuted its new model...the M9. Weighing in at 1000 Lbs ( pity those who have to move it) and being almost 8' tall!
Luckily, they are bringing this speaker in at a bargain basement price designed to appeal to the masses...and unlike the other models in their line, financing won't be needed. Yes, for just $750,000- you can own one of these new models. 
This is certainly looking like the new 'norm' for many speaker manufacturer's. Luckily most of us have this as pocket change...luckily.
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Good for Magico!

They sell ten pairs and probably make their overhead for the year. 

Eight feet tall and manufactured on the track tested Hayward Fault. 

 


Well, they couldn't just stand by and let the Master Chronosonic steal all the press and attention, could they?
@m-db

they'd be lucky to sell even 10 at all in the first place
there is always a market for the extreme ultra high end luxury products. this is why there is a market for $10,000 bottles of water and perfume. same type of people who buy $8,000 loafers or $50,000 purse will buy speakers like this.

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Eight feet tall with two 15 inch "woofers" each? I guess this means they still need the "optional" subwoofers (like the Wilsons -give me a break).
Yes, for just $750,000- you can own one of these new models.

What do you mean? The left one or the right one?

(Eighty feet is correct, now that manufacturer's are moving to the Kenjit Society standards for speaker cabinet construction.)
Wow seems like there is some hate towards Magico here. I hope to be able to hear these on day. I really liked the M6 and the M2 is an incredible speaker. I hope to one day have a pair of M2. Until then I will have to make due with my S1MKII.
I'm making my own at home by grinding a gigantic billet of aluminum with my Dremel...taking a lot longer than I thought it would but saving all that money makes it worth it.
Clever move, timing is kind of good for them. A few people made alot of money during corona. 
@ crediting karma " 06-13-2020 1:43am"Wow seems like there is some hate towards Magico here"
On the contrary, I love Magico products. I also have a strong interest in the M2, M3. Those are more realistically priced, can probably be got for under $80K. 1 million dollar speakers? Get real... not really meant for the average joe. And that's all I am. I wasn't born into wealth and I'll never aspire to get a 7 figure salary income a year.
You need four monoblocks to run those beasts. I’d love to see the companion amps, preamp and sources to make those bad boys sing.

Probably another $200k in cabling just to power up.
This is about marketing.  Magico will lose money on this model but I have seen a dozen posts on Facebook, we are talking about it hear and every publication will cover it.  If you are even vaguely interested in hi-end audio you will hear about this speaker and anyone who isn’t familiar with Magico is probably going to their website to learn about the products.  
The will sell more As and Ss because of this than they will ever sell m9s.  
Technologically though these are brilliant.  I love they using a honeycomb core.  I use a Nomex honeycomb core In my speakers with CF skin.  I look like a veritable bargain compared to these even though mine are a small pair of standmounts for $10K.
Am I the only one who thinks this is one of the ugliest speakers ever made? And how will it look with thick speaker wires running more than halfway up the back to reach those binding posts? They better sound really good!
It won't matter how they sound. Its like THX- it starts at the high end, then with glossy ads filters down market, until one day you can't sell a speaker without the Kenjit Society ® Seal of Approval. 
HI,
Impressive and well done Magico, especially considering that they are 2 meters high.
Some reservations though regarding weight as a floor where they would be accomodated should withstand more than 1+ tons of weight.
The materials used are not new and some or more can be found in lesser designs, so a lot of research has to do with designing, manufacturing and the xovers.
I believe value cannot be judged on this model but for the ones that follow.
Surely there is a market especially in Asia so 10 pairs target is achievable. 
Aircraft idustry has the materials for many more designs to come.
justbgunn

"This website says each speaker is 80 feet tall." You're making the same mistake they made for the Stonehenge measurements in This is Spinal Tap except the opposite way. So 80 inches is 6 ft. 8 in.
But what no one else noticed except me is that the Suggested US Retail Price is $750.000/pair which means $750. Since I'm the first one to notice that price, I assume I'll be the first and only one to get them at that price, otherwise, it's false advertising. Does everybody agree?
This is a very practical pair of speakers for most people who can afford them, afford a place to put them, afford to sit in this place, afford... oh well, you get the picture. I guess if you want to include the "Planet vs. Planet" level of sound which it generates, go for it. I will pass, not even wondering why anyone would want them.
I'm on it.

I just need 625 more $1200 stimulus checks from the orange guy. 
 MAGA=Make Audio Great Again!
Hearing about that makes me sad. We read all the time about the death of hifi in the US, and it’s blamed on iPods, the Internet, Spotify, and people’s shortened attention spans.

But maybe it’s also the ramp-up of prices in audio. Even the less expensive but well-known lines like Bryston and Parasound are increasing their prices far faster than inflation. That surely discourages many potential buyers; the inflation-adjusted US median income has barely moved in about 20 years. Who knows what it will look like in the next couple, with the impact of COVID-19?

I do think that $10k power cords make audio hobbyists look stupid. What’s important (to me, and I know to many others) in our hobby is the MUSIC. That depends on the musicians, on a chain of people and equipment throughout the recording process, and finally on the hifi system in your home. A jewel-encrusted power cord may make a difference, but does it really make the music better on a range of recordings? That’s not been my experience.

My hat’s off to companies like Schiit, who produce well-performing gear without a lot of nonsense at a price most people can afford.

Not to take away from Magico’s accomplishments; but I’d rather see more manufacturers in the Schiit space than the Magico space.
@kenjit how do you feel about this? Bunch of drivers in a box, I think you should call Alon directly and tell him he is doing things wrong.
Place pre order before they run out of stock.

Even my house in rural area fetch more than 1 M$.

iI I sell my house and buy this one, I will have enough cash to buy condo for elderly.

Can I play this guy in condo?

Is there any elderly discount for M9?
I see lots of armchair critics here talking about something they have not heard. I am sure they will sell every one they make, there are a lot of very rich people in this world. This is the same as the Audiophile group I am in on Facebook. As of last count, there were about 60 posts and 90% of them are negative. One guy said it’s “junk”. If I had the money and room for them, I would own them and a few other Uber expensive speakers as well. Too many jealous people in these forums.

Here is an idea, listen to them before you condemn them. Without seeing and hearing them, anything said is pure speculation and probably way off.
I’m sure they sound fantastic and are quite the statement piece.
I think the issue is that people have a hard time fathoming $800K speakers.

Don’t know why. After all this is a high end audio site and you don’t get much more high end than that. 

I’ve heard systems costing that much. Very nice but way overkill for most rooms though the bling factor is quite high as expected.

I had bought the ticket to Axpona 2020 but the cancelled ticket will be good for 2021 event.


Thus if I go ahead with Axpona 2021, then i will have a chance to listen to this speaker.


But it is unlikely that sincere audiophile will buy this speaker since they know well enough how hard it is to optimize this kind of monster speaker.


It will be more likely that some billionaire buy one to brag about it.


We will see the pair of speaker with price tag of 1M$ pretty soon.


Then it will be easier to brag about it.



Recently I had spent 4K$ on Nos 6sn7 tubes for shootout.


It was kind of wine tasting.


Now I had settled at Russion tubes called 1578 Melz and 6h9s which cost just 300$.


But after tube rolling, my system sounds much more dynamic with clean details, wider and deeper soundstage.


Thus it is unlikely that I will change my speakers in the near future.



If I upgrade my speaker, then I will go to Vintage Western horn system which cost around 300K$ (modest price tag compared with M9).


I shall have bought one Vintage western horn about 13 years ago when I have 1M$ of cash.


But I had spent the 1M$ on stocks and lost half of the money 3 years later on Lehman crash.


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@mike_in_nc many of the recent price increases have been due to the changing trade policies and their impact on materials and shipping costs.
@nekoaudio : Interesting point. I know that when some users were complaining about Auralic’s increases, the CEO pointed out that they only partially absorbed the cost of tariffs.

On the other hand, it’s my impression that Bryston’s prices were steadily going up long before tariffs were imposed. And some increases (Parasound JC1 to JC1+) seem higher than I’d expect from tariff and inflation alone (and of course there are no US tariffs on Canadian electronics). So yes, I am sure that tariffs have caused some increases, but I’m dubious that they have caused the bulk of them.

My impression is that manufacturers are observing that in audio-land, Veblen’s theory holds (that a higher price makes a product more desirable), and they are jumping on the bandwagon. This is encouraged by The Absolute Sound, whose only ranking of products is by increasing prices.
@mike_in_nc companies in countries that don't have direct tariffs imposed on them have still been hit with materials cost increases because of the global impact those trade changes have had.

For example, even if you made everything from US materials in a US factory your costs would have increased because changes in competition allowed US suppliers to increase their prices.

Another example is a product that sources materials from a country where global economics have resulted in price increases (possibly moving between multiple countries as the material is processed) before final assembly in a country and into a product that is not itself subject to tariffs.

I suspect the rebalancing of international shipping costs is actually more fair now, but has resulted in higher costs for US consumers because it was unfairly beneficial for US imports instead of exports before.
The nice thing about something that costs that much is that almost no one will ever hear them in a situation where they can really tell if they're great.  No dealers will have them on display.  Anybody can claim anything they want about them.  They are primarily vanity products that appeal to people who care more about having stuff that others can't than whether the performance is actually better than something that costs 95% less.  
@rocray  Only good so long as you are on the third floor with non-re-enforced flooring joists.
These speakers and the system that goes with it would be very effective at keeping the bow in my super yacht in the water when my Captain orders full throttle.  You guys have no imagination!  In all seriousness, audiophiles saying this is crazy would be like non-audiophiles saying a $1000 power cable is insane - $20,000 speakers?  Crazy !  Oh wait, they already say that.  It's all about perspective, and financially it's all relative.  There are people out there who have the means - their decision to buy is the same as a 'regular' audiophile buying the $1000 power cable to the reasonable man.  I say kudos to these companies for having fun and not limiting their potential.  Besides, wait 5 years and you can pick up a pair for a measly $180k!
Speakers: 750K
Amp: 100K
Preamp: 50K
Source: 50K
Cables: 50K (interconnects, power, speakers ...)

Total 1Mil System.  Enough said :-)
Just like practically anyone old enough to be able to afford these speakers, my audiogram no longer merits their purchase. Oh, the irony.
They had to out Wilson Wilson. For $50 you can have a Sound Labs Ultimate 745 that will handily outperform the M9. At least it is better looking than the M7. 
@nekoaudio - Granted, global trade changes have affected prices. But really, don't you think Veblen's theory also has played a part? How else to explain wires for $10k and so on?
@mike_in_nc I wasn't trying to say that trade/economics is the only thing that factors into, or that has resulted in changes to, price choices or policies. I was only saying that many of the recent ones have been influenced by changes in trade/economics.

My followup post was intended to illustrate how those changes in trade/economics are wider and more influential that some might think.
for $750K I'll hire my favorite band to come and play for me for an hour.  Its like I was really there.
for $750K I'll hire my favorite band to come and play for me for an hour. Its like I was really there.

You going to hire your favorite band every weekend? Or are you saying that a one time 750K concert and you're done for life?

Oz