All your paying for is marketing. Listen to an Ayre Amplifer. The most under advertised in the industry. I have listened to Krell and Levinson for years. They bore me. Ever notice how ever year they come out with something so new that you must own the new model, come on folks, amplifer design does not change that much in one year or two or three. Your being exploited. "AYRE"... Now thats music. Si tback and have some fun. Isn't that whats its all about anyway! Best of luck.