KnuKonceptz speaker cable?


Hi, has anyone heard of or actual used speaker cable from a company called "KnuKonceptz"? They sell their cable on e-bay and proclaim their cable has more strands then any other cable. i.e....
10 gauge has 462 strands per conductor, 16 gauge has 224 strands per conductor ect, ect, ect....
Since I'm still new to all of this, is the strand count really as important as they claim? Is a 10 gauge really better then a 12 or 14 gauge speaker wire? would you use 10 gauge speaker wire in your system? Or is that over kill? Thank you for any information that you can give me.
dbx

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