Remember, there are 3 fundamental structures to be successful in business; production, marketing, and sales. They are interrelated but have different goals. The cable industry is marketing driven. Marketing people will alot of times just pick a number, they never spend money upfront, they depend on sales to drive money. By marketing, I mean packaging, ads, websites, reviews, any print, etc...Just read the ads and website claims, makes your mouth water. Look at some of the slick packaging. Marketing will make commitments that sales can't possibly deliver in many cases, but 20 million percent markup will cover no matter if sales makes projection or not. BTW, I hear differences in interconnects but no so much in speaker wire, IMO diminishing returns come quicker in speaker wire. Just my 2 cents.
