Sean: Your viewpoint is certainly something that you are welcome to, but to assume that Blue Circle spends no time trying to better their product is wrong. In point of fact, because it is a small outfit, Blue Circle is far more free to experiment than most manufacturers. The music pumps are a result of that "creative license", and I'd personally rather see something a little different in the audio world from time to time than another mark II, or model S. The music pumps are a novelty item that sound good, no more, no less. They do not appeal to everyone, nor are they meant to. Blue Circle makes a pretty full line of amps, preamps, and power conditioners, and probably just felt like doing something different. As for never buying anything from them, that of course is completely your decision, but I bet if you ever get a chance to listen to the stuff critically you'll be impressed.