Is Stereophile seeking a new reader demographic?


Does anyone else find this as odd, or amusing, as I do? I just received a subscription solicitation for Stereophile magazine offering me a "free MP3 auto adapter" if I subscribe for a year. The promotion includes a picture of a cheap 12-volt adapter intended to provide power to an MP3 player.

Two thoughts came immediately to my mind -- first, if I can afford any of the equipment being promoted (and "promoted" is, in my view, a polite description) in Stereophile, why would a $10.00 adapter be an incentive to subscribe? And second, Stereophile manages, in each and every issue, to say something nasty about compressed audio files. Why would they be pushing an MP3 adapter as a subscription premium?

Methinks the marketing and editorial departments ought to be talking to each other a bit more.
rdavwhitaker

Showing 4 responses by cyclonicman

The magazine has become a pamphlet. If it gets any thinner, I will be able to use it as a tissue. I also agree that I don't care to hear about the political opinions and convictions of any Stereophile writers. I am still a subscriber for more than 15 years, but for the extra bucks, I think that the Absolute Sound is a better magazine, especially since I can live without the equipment measurements. I am sure that they also have to deal with demographics, but maybe they are doing a better job of satisfying their readers. Just my opinion.
If I want to read about political events and topics, I will buy Time or Newsweek, not Stereophile. Sure the two can exist in a magazine, but so can porn or some other subject that is just not what most of us signed up for. IMO, the space that is employed by Stereophile writers giving life to their political slant should be about audio.
Not for anything, maybe I am naive, but has anyone ever seen a TV commercial for Mark Levinson, Audio Research, conrad-johnson, etc,etc. Has anyone ever heard them advertise over the radio. Has anyone ever had a pop up on their computer form any audio manufacturer. The medium is there for the audio industry to reach all demographics in the entire world and yet, a few audio magazines are barely breathing trying to carry the weight of the industry in fewer and fewer pages.