Is flat frequency response a hoax?

I have seen a number of speaker companies claiming that their design has a ruler flat response. They then proudly display a graph with a flat line as if it's an indication of its superior quality. Poppycock.

Flat response is a myth. Everybody has different hearing so there's no reason to expect that there would be a one size fits all frequency response.
We don't all wear the same sized shoes do we? Everybody has different sized feet. 

There are plenty of flat response speakers that sound horrible. I've heard quite a lot. There are many non ruler flat great sounding speakers too.
Do not be duped by this hogwash. 

If the mixing engineer used a pair of speakers that is 3db down in the mids and top end then he may have boosted that region by a similar amount. Now when the track gets played on a ruler flat speaker it sounds too bright. So as you can see, a flat response is useless.

Now now I know what happened to that kid in the movie “Polar Express”.
I think you are underestimating my Ice Cream tasting abilities.  

Honestly though, we buy speakers that we like the way the sound, correct?  Why then would they have to be custom tuned to my ears, whatever that means.  Can you please give us an example of what the heck you mean when you say that?

I mean, wouldn’t the speakers have to be tuned to our ear, to all of the associated equipment, to our room, to our musical tastes, to our mood, to the volume?  

I’m 100% certain of one thing though, and that is that Kenjit only has problems, no solutions; must be rough

"What you need is a speaker that is tuned to your ears not a flat response."

If you’re so smart, then do it! Buy a speaker and DSP-tune it to your ears! What is stopping you?

I’m dead serious. What is your excuse for not even trying to solve the problem you believe to be so important?

Are you a real audiophile? Or are you in denial? If you don’t care about sound quality enough to DO something about it when you CAN, what makes you an audiophile?

Congratulations to Kenjit for resurrecting a theme I thought died in the 1980’s.