Of course it matters what they paid for a unit, which is often 50% of retail, a bit less than a dealer. There are items I don't like at $10k, but at $5k they are a steal! So, the "I bought the unit" only means they know a deal when they see it, not that it is the best. They really cannot go wrong financially by buying a piece at half price, particularly one they are raving about.
