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"No, no, no. You have to start with very wrong reflections and sound and then in steps demonstrate how it becomes better and better until it reaches the best possible."
That would require an enormous amount of radiation pattern adjustability. Not saying it can't be done in a demo, but not on our budget!
And our luck would be, reviewers and actual potential customers stick their heads in the room just as we successfully demonstrate how badly the sound sucks when the reflections are at their worst.
Actually that hypothetical "reviewer sticks head in room when everything is adjusted to SUCK" scenario happened to a friend of mine. A long-time designer in prosound, he had just taken his first plunge into the high-end loudspeaker market with a very ambitious product. He made the mistake of having a "sucks" setting, to demonstrate the sonic benefits of his design, and that played out very badly for him when people stuck their heads in the room just long enough to form an initial impression, and then posted that impression online.
So hopefully both switch settings will sound good, but noticeably different, and of course we hope the one we put the most work into does the best.
You know, I could probably get custom woofers with hemp cones... from that point, the jokes just write themselves...
"The funniest demos are the ones with a big set up by the exhibitor. This is the state of the art blah blah blah with streaming blah blah blah and quantum blah blah. Then about 3 seconds after the music starts playing everyone gets up and walks out. 🏃🏃 🏃 🏃"
I feel cheated. I don't have a "🏃" key on my keyboard.
Too bad they don't give prizes for the funniest demos.
We'll try to keep the introductory blah blah down to less than a minute, just enough to let people know what they'll be doing when they flip the switch on the remote. Then we'll hit "play" and, who knows, maybe we'll get to watch a human logjam as they all bolt for the door at once!