Inexpensive,ugly and wonderful sounding.....

Lat International's top of the line interconnect, while only $250, claims to have the same construction and sound qualities of cables costing 5 times as much. Now, I bought that rap, and have been listening to mine for 6 years, and have been very happy. Is ignorance bliss? Now, that I'm upgrading my CDP (Audio Aero Prima), I'm second guessing, perhaps wrongly, my interconnects. Has anyone out there had FIRST hand experience with what I'm going through? I never hear Lat mentioned much on the 'gon. Is it because it's not chic to own generic cables? Is it because people have tried them and think they suck? Maybe their marketing (which obvioulsly keeps the price down) is poor? They are physically ugly. Does that have an affect? What compostion properties, if any, are missing from the Lats that, say, Cardas Gold Reference, or Wire World Gold Eclipse have? Feedback would be most appreciated. Thanks in advance.
warren