if you're reading this then you already know...


Anybody else notice the laziness in ads lately? Seems to be getting worse especially in commercial ads. Every ad exclaims "if you're reading this then you already know" everything there is about how amazing product xyz is and all its technical features and have of course seen all the reviews. The ads in question then proceed to provide no links and no further information.

This is still a hobby forum. Please take the extra 2.5 minutes to provide YOUR perspective and maybe some information. If I "already knew" everything as the ads claim - I guess I'd be plugging my iPOD into my BOSE system for perfect sound 'cuz they claim the same thing
;)
audiopooh

Showing 6 responses by bdgregory

Why are you even clicking on the ad if you don't already know what it is?
If you're shopping for a used DAC, or Pre, or Amp, or . . .; and you haven't decided on which you will buy, then why wouldn't you click on an ad for one you're not yet familiar with? Isn't that the way you shop for new stuff? Of course you can do research via other means (ie Fora, Mfg Brochure, etc), but at some point don't you go talk to sales people and ask them to tell you about what they have for sale?

Or do some of you people just buy stuff because the ad has lots of info, links and pretty pictures?
you're kidding, right?

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This makes me crazy too. First, the fact the seller would presume I know and am not interested in any more, and second that they would waste the words telling me so, as opposed to leaving the point mute/implied.

You're right, it's laziness, but IMO it's also stupidity.

I prefer ads that are succinct, and complete. The more they tell you about the item (links are fine, or better than verbalizing it), its history/condition, and the sale terms while using as few words as possible the better.
I also think in many cases if you are looking to buy a most likely high ticket item you should know what it is, its specs and how it performs because you should have already been doing extensive homework.
this is true, you should, and many/or most people do by the time they see an ad. But what about those who don't? Does a seller want to miss a potential sale because he/she couldn't say "this is a x widget and you can read up on it at this link to the mfg website".

Further (and this is the stupid part), why say "if you're reading this"? If I'm reading this, then OF COURSE, I'm reading this. And how does it follow that I know all about the item BECAUSE I'm reading this?

I have purchased Audio gear that I found through a used equip ad both here and ebay and I previously knew nothing about, but since the ad peeked my interest, I spent the time to learn more about it. I have also sold gear to individuals who were in the same situation prior to seeing my ad.
On - I know this. Exactly my point. You've potentially excluded me as a buyer because I failed to notice your item. I'm not saying you have to go out of your way for the "shopper". That's your choice and I don't fault you if you want to be terse in your ad. I prefer to spend an extra 2 min in case there's someone shopping who has money.

My point on what makes me crazy is simply that "If you're reading this . . ." is a stupid, illogical statement. I think you're better off leaving it out. Ok, so this may be nit picking, but every now and then I get to do that.
You guys are already on a computer wich has the ability to search and learn about almost any product, service or idea in the Universe so take advantage of it, if the seller is lazy so be it and if you are not as lazy do some research for gods sake......problem solved?
so, to sum up - can we say that all Audiophiles are lazy? That certainly describes me. Anyone else in?

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