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I'll have a Britney with that Taco.

There is an Investment Banker in Atlanta named Jeff Arnold who started WebMD. He has a new idea that looks like has legs. It’s called LidRock. According to The Atlanta Journal-Constitution, “The Company embeds CD’s in the lids of softdrinks at movie theaters, convenience stores and fast-food restaurants. Starting next month, mall fast-food chain Sbarro will start a Britney Spears promotion. For 80 cents extra, consumers can get a drink with a CD featuring Spears newest single, a video of Spears and Madonna, and a coupon for $2 off Spears’ entire album at Sam Goody.” He also wants to revolutionize the DVD rental business. “He’s got ideas about distributing movies on lids, using technology that makes the discs worthless 48 hours after being exposed to air. Consumers would like that better than renting because they wouldn’t have to return anything, he says.”
I’ll have a Cheeseburger, Fries, a Coke, mmmm, a Kill Bill, and a Kid Rock on my LidRock.
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Showing 2 responses by mezmo

mezmo
516 posts
 
Naw, just a riff on the old "sky's the limit" adage. It aint, you know....
mezmo
516 posts
 
The "lid-rock" crap has been in various New York city movie theaters for a couple of months now. Pretty sure that the first one offered was a track from Elvis. Ah, marketing.

Reminds me of a friend who always used to ask people at what price it would become worth it to lease, say, 25% of the night sky to advertising. So, assume it's a public resource, how about Coke is willing to pay $5 billion towards AIDS research for night sky leasing rights? $10 billion? $100? Is there a price? A cause? Personally, makes me wish I lived under a rock as often as not....
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