It's a human thing: when it's written in stone, it becomes objective and sacred. It needs no further validation... (who cares about listening.) Judgements can be made, and people will fall in line. Who cares about the art, beauty, music, humanity.... let's turn our fascination of art to a fascination with number-crunching.
Sadly, people often neglect the fact that the EASIEST THING ON THE PLANET FOR _ANY_ even HALF-WAY COMPETENT ENGINEER is to design and build a product that produces stellar measurement on the LIMITED SET OF MEASUREMENTS USED TO TEST AUDIO GEAR.
Great measurements will only establish 1 thing:
The product was designed to be a mainstream poster-child, most likely without any respect on how it sounds. If it measures absolutely perfectly: RED LIGHT, RUN AWAY!
Every amplifier and loudspeaker designer (worth his salt) will agree with the words above...
These measurements tell us these two things, and absolutely nothing more:
1. The equipment is functioning according to design parameters.
2. The equipment has been SPECIAL TUNED TO EXCEL AT THESE MEASUREMENTS. Excelling at certain measurements is EASY with certain tricks (eg loops of feedback). Yet, using such tricks skews other performance parameters, that ARE NOT MEASURED as pat of the standard measurement sets, yet still COUNT. We are routinely testing maybe 1-5% of all the parameters that are needed for accurate sound reproduction, and eve those measurements are MASSIVELY FLAWED. For example, we test how an amplifier drives a resistor, which has very little to nothing to do with how it drives a loudspeaker!
If an amplifier measures perfectly it means that the product is a PERFECT PRECISION HEATER. However, tells next to NOTHING about its sonic virtues.