I also think they are taking listening distance into account. A -7dB to -12dB attenuation translates into 7 to 13 feet (2.2 to 4.0 meters) from the source.
The attenuation by distance:
dB = 20 LOG (D/Do) where Do is the reference distance of one meter and D is the listening distance. For every doubling of distance the intensity drops by 6dB. To get to 13dB for a 100 Watts, 7dB has to be subtracted from 20dB, so the attenuation distance:
At -7dB: D/Do = 10^(7/20) = 2.2
D = 2.2 * Do = 2.2 * 1.0 = 2.2 meters (7'-4")
Is that what you're looking for?
The attenuation by distance:
dB = 20 LOG (D/Do) where Do is the reference distance of one meter and D is the listening distance. For every doubling of distance the intensity drops by 6dB. To get to 13dB for a 100 Watts, 7dB has to be subtracted from 20dB, so the attenuation distance:
At -7dB: D/Do = 10^(7/20) = 2.2
D = 2.2 * Do = 2.2 * 1.0 = 2.2 meters (7'-4")
Is that what you're looking for?