Funny and you make some good points.
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Alpha_gt, most of this resonated with me. I mean dust on the equipment ... come on. Do you try to sell a car without detailing it? And what is it with pictures? Is it that hard to take decent pictures? Don't you notice that your pictures are too dark or too blurry before you post them? Make sure there's plenty of light. Jeez, you don't have to be Albert Porter to take pictures good enough for an ad.
And, "If you're reading this ad, you already know everything about the equipment so I don't need to tell you anything." You know what they say about first impressions ... and my first impression is that you're lazy.
8. By all means, misspell the name and model of your item. Write "Theil CSS2.4". After all, you don't want people to find your item via a search of the manufacturer's name. Plus it makes you look really familiar with your item, and gives your buyers confidence that they're dealing with an expert.
9. USE ALL CAPS IN YOUR TITLE. WHY MAKE YOUR AD EASY TO READ? EXTRA CREDIT IF YOU USE ALL CAPS IN THE DESCRIPTION AS WELL. THIS WILL REALLY MAKE BUYERS LIKELY TO READ IT AND MAKE AN OFFER.
10. Don't limit yourself to the brand and the model but include other editorial comments casting aspersions on other brands and touting your own item. Also include information on other items you've listed. This really captures the eye and makes your item easy to see.
Since you are an expert with four recorded transactions on the website I can only say that, as a group, we are pretty evenly split on the idea of listing specs in ads. Please see the thread addressing this here:
My apologies in advance for having wasted the time of members here with my non-conforming ads over the years and my apologies to those that traded in the print publication AudioMart, which preceded the invention of the internet for wasting their time as well.
I am trying to type, but; laughing uncontrollably is making it difficult.
How about listing: "Best Ever"', "Worlds Best", "Best of Show", "World Killer", "Best ____ in the World" - Wow the entire planet? Gosh, even though the item costs thousands of dollars...I gotta buy this up right now if the ad says its the best in the World!
Of course the average audiophile spends no time researching an item before they plunk down big bucks. And if its listed as a smoke free, child free environment; well that makes all the difference in the WORLD! Now if it listed in an environment where habitual bong use is occurring, that really has my interest.
LOL....love the satire.
Use generic pictures lifted from the manufacturer's website and/or only a picture of the shipping box. At all costs be sure not to specify which of the three factory colors the item you're selling comes in.
Rate the item a 7/10 but be entirely silent on the issue of why you gave it that score. If pressed, make sure only to use the phrase "slight blemish" without elaborating further.
"This won't last long".... After the ad has run three times.
" Local pickup only ".............
Drive to the spot in the woods where they thought the Lindberg baby was. Leave the the cash under a stone and your trunk open. When you return your 12,000 amp will be there. No PayPal fee.
"Handcrafted by (insert name)"... pathetic attempts to elevate designers to some status beyond question,unless of course,"inside chassis still retains cigarette ash from the legendary Tim Paravacini" ....Yeah,he blamed it on the dog.
Can't tell you how many times I have come home and found my dog smoking a cigar and playing records.
I'm glad most of you got a good laugh out of it! To be honest, I was concerned that the moderator might not post it. But, I figured nothing ventured nothing gained. Yes Audiogon is my favorite sight, if only by the amount of time spent on it. I usually scan items for sale, or looking at this forum as I fall to sleep every night, dreaming of my dream system. And thanks Viridian, I looked at your post on listing specs, and was surprised at the even division of those who did, and didn't think them necessary. But I agree, at least the main specs. If you leave out the slew rate, ok, but at least tell me how big the device is.
I had an issue with my login, there were areas of the website I couldn't get to, and working with Audiogon's exceptional customer support they fixed it! But, in doing so I lost my history, so, nothing showing more than a year and a half ago or more. And kudos to the support team, they really are top notch and worked hard for me. Knowledgable guys. But that's why I only show 4 purchases in my history.
The other reason and another large peeve of mine is those who do not report their sale to Audiogon. I hate to be a tattle so I haven't reported anyone, but I have made at least 3 purchases that I got no feedback for, as the seller didn't report the sale. Bad form, greed is ugly.
But thanks for all the kind words, and extra offenses that I didn't catch! Great stuff!
When listing cables of any type, be sure to describe how mellifluous they are, but omit any reference to their length either in the title or the description. Based on the photos alone (coiled only, please), audiophiles like a good guessing-game.
When listing any component, include three or four loving close-ups of the front panel, but do not even hint at what might be on the back. People on this site are not at all interested in exactly how it hooks up, the voltage, serial number, etc.
Some translations from Audiogon ads, feel free to add more:
"Rarely seen for sale" -- (I was the only one dumb enough to buy one.)
"My reference piece of gear" -- (It was the most I could afford)
"Lightly used in my second home" -- (I don't have a second home)
"Highly rated" -- (by me, so why am I selling it?)
Dsper: The Item may still be great. I may need the money, the space or I just bought something to replace that item. It may be a smaller piece due to space considerations. I may have to sell due to a divorce or breakup (actually seen this happen). Summer in California and drought conditions where it is very hot and tube amps really aren't helping. Nothing wrong with saying it is great. If it is, it is.
I may still have to sell that great piece.
Unless, I can find some way to check the serial number or if the seller shows a copy of the receipt with the serial number on it, showing a picture of the back of the item with the serial number really doesn't help me. Unless I'm missing something here.
I do need to see how it can be hooked up, so a picture of the rear does help me.
I do have to say, that this post is funny to read, but I hope most aren't really serious in their responses. I mean, If I was really interested in purchasing XYZ amp, and enough information wasn't present in the add, I would contact the seller through Audiogon and ask questions or request further information.
I typically take pictures of my stuff for insurance purposes anyway. That is usually front and back (showing the serial number).
To sell something, I try to take pictures of the front, back, and sides as close as I can get. I may post the add first before taking the pictures and posting them later. Not the end of the world.
I'm not comfortable with showing the serial number. I don't know why, just not comfortable with that. too many scam artist out there I guess.
Reasons for selling I get a kick out of:
Moving to a much smaller space, the closet.
Dog just had a litter of puppies.
Wife said no.
Used with only the best ancillary equipment, it has a brain with a memory.
Oh, unforeseen financial difficulty, didn't expect that after I forked out 20K, gee, now I must take a bath.
What I'd like to see one day:
Please, buy this over-priced piece-a-crap, I'm selling it over 60% off so I can buy a better sounding piece for 1/10 the price!
Thanks for all the positive responses, I was concerned that the moderator might not post it! But glad to see you guys had had some fun with it. And I enjoyed all the extra stuff I missed in my original post!
But while we had a laugh poking fun, it was my original intent to help folks create better ads to sell their stuff. But if I had written it that way, no one would have read it! Life is always better if we keep our sense of humor.