How much money do you want to waste?

Craig (Garfish, that is), re: mid-range wires. My experience is similar to yours regarding price/performance ratios with "mega" brands. Nordost is a good example: blue-heaven, spm, I have found to be good performers.

On the other hand, Valhalla easily outperforms all their other cables -- and most bank accounts. I heard a small Micromega (minium?) system sing beautifully with Valhalla cables... and no, the system was NOT (IMO) a giant killer by any stretch of the imagination, but euphonic all the same!

Re: cables. I have interacted with cable manufacturers in the past, so I can report the following regarding hi-end cables (audio, or otherwise). Some are standard industrial designs with proprietary matls made to (our well-known brand's) order by one of the large cable producers. Some are more complicated proprietary designs with asymmetric geometries and VERY expensive even in large lengths, again made to order.

Pricing: replacement cost is a factor ofcourse. BUT, a cable geometry that "performs" like $1000 will be invariably priced 900-1100 regardless of production cost. This is the norm, so many exceptions (super kits, smaller audio specialists, even known brands, etc) exist ofcourse and confirm the rule IMO.

DIY cables have been a solution for many of us who are handy -- unfortunately, I'm not handy enough...

Verdict: many (most? all?) giga$ cables perform well. On mega resolution systems. Prices are outrageous; vs. electronics, IMO, the next outrageous price/performance link: no comparison. Electronics are cheapo by comparison.

It's a vicious circle: we have components that can "play" only if they're connected by wire.. what a conundrum!

To further Sean above: IMO we're soul-searching to justify the prices we pay for our equips. In doing so, many of us (myself included) invariably relate the market price of a product with the cost of producing said product. Under this premise, many cables can be termed outrageously expensive: the *apparent* production cost is only remotely related to the asking price. So, how can we justify it? Now if it were a beefy amp, heavy and packed with capacitors...

Nevertheless, some people do purchase expensive cables and, in doing so, do set a market price -- as with Sean's Daytona example.
For that matter, how does the price of an expensive amp compare to the price of an automobile -- construction cost-wise? As far as I, for one, can judge-- no comparison! My amp costs more than a small car and a car seems far more complicated (and expensive) to produce than my amp. Yet, the amp is sitting in my room and playing right now (stupid me, I know).

Happy, safe, and musical holidays to all, regardless of the brand of our wires!

Asa: rumour has it that a king of Hungary once remarked "we cannot burn (or stone) witches for the simple reason that witches do not exist!"
You're safe!