How important is the Look in audiophile gear?


I saw a post today about B&O. Some were dissing this gear as just made to look good. I was about to do some dissing myself and then I wondered how much of the cost of other high end audio gear might be down to the "Look"? (Impressive looking rather than boringly functional.)

Is the "Look" closer to 20% or 80% of the cost on ultra high end gear? How much are you willing to spend on "Look" relative to cost that goes into purely audible qualities? Does the "Look" give you a feeling of how amazingly good it should sound? Does "Look" enhance the listening experience in the same way a well presented meal is more enjoyable to eat?

Examples of "Look": large silvery tube amps openly exposed on a silvery mount, massive turntables with visible big wheels/levers/belts, shiny imposing isolation feet, exotic spikes and stands, ultra thick cables made from exotic materials, futuristic speaker shapes (other than a plain mdf box).
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Showing 2 responses by phd

Rwwear, I think if you can get past the smell, you got it licked.

On the more serious side, and aside from cosmetic issues, one could dispense with photos in an ad if looks were not important. Some mfgs go to great lengths to design a component that is appealing. The looks capture you, the sound keeps you. However some seasoned audiophiles can & are willing to overlook a product that is ugly if the sound is killer.