Horizon Silverflex speaker cable

Anyone out there heard of this cable? I know that Horizon is a big player in the recording industry, but I'd never heard of this inexpensive speaker cable before. Any thoughts or comments?

Nobody heard of or using this cable?
How about a suggested speaker cable (10' length) to use in my system. I'd like to biwire the 1.6's but if a single run with jumpers is the better way then I'd look at that too. Price range max is $1500.00. I prefer an open, detailed sound with rich precise bass. Not bright but not muddy or dull either.