Hi-End Business


I am looking for advice on starting a High End Business in
Southern Oregon. I've been into Hi-End as a hobby for the
past 12 years, But don't have alot of sales experience. Any
comments would be welcome.
paint

Showing 2 responses by milo

Go to stereophile.com and then to the Archives section. There's an article written in 1995 (I believe) that addresses exactly what you are looking to do. It's rather negative to the idea but if you're going to do this, you'll need to have your eyes open. And keep in mind what sdcampbell said.....have at least 6-12 months living expenses in reserve.

I'm involved in business development and it's important to be sure you know all the hidden expenses and what kind of cash flow you anticipate. You should also have an idea of when you walk away....both from the deal and the business.
Hi Paint, I wanted to post again because everyone, including me, appears to be so negative about your idea. As a disclaimer, let me state that I don't know the first thing about the demographics or competition you'd face in southern Oregon (though some others seem concerned about this). If this is not a significant issue I do believe you can make a go of it.

As has been mentioned, HT will play a major role in your overall volume and profit particularly from full installations. I wouldn't consider an audio only store. Keep your inventory low. Keep your number of employees low. Keep your rent low....though you'll need to be in as high a traffic (population) area as possible and you'll pay for that. Market, market, market. If you're going to go for it, give yourself the best chance to succeed and that means regular advertising, promotions, etc. In other words, take reasonable risks....don't try to stretch the money you have too far. If it fails, at least know you gave it your best shot. Good Luck, Dave