I would never think of demonstrating my speakers or cdp or new phono cartidge or whatever. What I do is ask have they heard the latest (or some particular favorite piece) by one of their favorite performers, and then play it for them. I demo music they like. Invariably, they say things like, "gee that's so clear" or "it sounds like she's right here in the room with us."
Unless they are already interested in high end sound, however, they never show any interest in going out and looking for a "system."
Unless they are already interested in high end sound, however, they never show any interest in going out and looking for a "system."