has BAT priced itself out of the market?



I'm a big fan of BAT equipment and have used and loved their equipment over the years. My concern is that with the introduction of their REX series they may have lost their position in the "sweet spot" for most realistic and accessible products. I owned VK60 at $4500 which was reasonable for performance/ fit and finish. Now new REX amps goin for $40k and are basically same 60w-75w amps with enhanced driver tubes and upgraded capacitors. The appeal of BAT to me was always the look and sound of the product. It seems with the introduction of REX the looks have changed slightly, the sound has improved relatively but the price has increased ASTRONOMICALY!!!?? Also, not seeing their products showcased at as many high end shows anymore?? Does anyone else feel the same??
wwchange

Showing 1 response by photon46

Many audio manufacturers are putting more resources into über high end products because that's where the market growth is. US audio enthusiasts are a shrinking market. Newly minted Asian multimillionaires (or billionaires) are driving the only growing market segment and that's who these ultra expensive products are designed to appeal to. Talk to the manufacturers at the audio shows and that's the story I hear over and over.