Please do not buy the Audio Technica. Every audiophile forum has given this item poor reviews, but they are heavily promoted on Amazon and others sites because of the build in USB and phono preamp, presumably for people wanting to transfer their vinyl to digital. It may be ok for creating MP3 files, but not for pure listening to vinyl purposes. think about it, $300 for a turntable, arm cartridge, phono preamp and AD converter with profit for manufacturer, distributor and retailer. What could you really expect for that price? and how much is apportioned to the turntable/arm/cartridge only.