Does fair trade still exist

Apple plays the same game. I thought it was called "price fixing".

Whether we call it price fixing or something else, it still represents an attempt by the manufacturer to disrupt free market competition among its dealers. Many manufacturers dread having their products become commodities and try to keep retail prices artificially high to prevent it. The high end audio world is a Rolex and Champagne one,and preserving the image of ones product as a rare, unique, and expensive acquisition is essential to marketing to the high end customer.