I also clean every new or used record before I play it the first time on my KL Audio and put it in a new sleeve with the date that I cleaned it. The next time I play the record I generally don't clean it again before or after, I probably should do it more often since it is so easy. I wish I could say I clean the stylus each time but I often don't unless I see junk on it.
Do you clean your records before play, after play, or once (and then never again)?
All my records have been cleaned at least once, but after play, I'll drop it in my Klaudio ultrasonic cleaner for a quick re-clean. I figure if my stylus is digging / loosening anything in the grooves, it's a good opportunity to get that junk out of there. How about you?