Do you approve of "How Stereophile Market itself"?


I was moderate subscriber to Stereophile over that last two years or so, but recently cancelled my subscribtion around Dec of 2001. Like most ex-subscribers I received many junk mail about renewing my subscription, but never thought much of it.

Yesterday, I received a letter from the National Credit Audit Company (NCAC), stating that they were collecting on behalf of Stereophile. This frustrated me because I had already cancelled my subscription and haven't received new copies for months. I initially thought it was a timing issue or some clerks at Stereophile forgot to cancel my subscription and now my credit history will be affected by all this. It wasn't until I called NCAC, dealt with the annoying automated operator, then realized that it was just another ploy to get me to sign up for another subscription. NCAC went further to state that they're a normal credit collector and will not report or make any contact to the credit report people. I can't believe Stereophile would steep so low with this type of marketing ployed. Any of you ever experienced this frustrating ordeal?
3chihuahuas

Showing 1 response by stokjoc

In spite of the many faults that Stereophile has it still represents the strongest voice of "high end audio." In that exalted position they can still represent our viewpoint and command respect from the Sony's and Phillips of the world who care little or nothing about good audio reproduction. A case in point is the new watermarking fiasco that threatens to ruin all future recordings. A loss of Stereophile could well mark the death knell of our hobby as we know it. Our replacement would of course be the black hole called audio/video. That shift of power would distroy any incentive manufacturers might have to produce products for our needs . Stereophile may be a highly flawed publication but it is our last and best hope for survival.