Do dealers believe in their products?


Do dealers believe and test out the products they sell or just stock what the industry says is good? I suppose once you are a dealer for a product it would be hard to just dump the mfg'r when a better brand comes along. Then there is the ethics if a customer asks if there is something better out there and the dealer does not believe in what he sells.
I ask because I remember going into one of my first stores. The dealer had been around for decades and I got the impression he knew of a way better system for half the price. Then a home dealer was demoing bright, shiny $5,000.00 speakers but stuck in the corner where some huge dirty speakers from the 70's. That's what he listened to on his own time, hhhmmmmmmmmmmmm.
cdc

Showing 2 responses by audiokinesis

I wouldn't be a dealer unless I could sell stuff I genuinely believe in. It's too darn much work and drudgery otherwise, and there are other industries where that much drudgery pays much better wages.

Would you invest thousands of dollars of your own money in something that you didn't really believe in? Isn't there something better you could do with that money?

Duke
"Vocation kills avocation. It always happens. If the endless flow of product doesn't wear you down, the customers surely will. After a while it's all just business."

That may be true in many or even most cases, but I think that "always" and "surely" are too sweeping in this context. As a dealer, I sell things that bring people a great deal of happiness. That doesn't get old.

"loving audio and becoming an audio dealer is like loving cows and becomming a butcher."

Hmmmm... I'd say more like loving sex and becoming a prostitute.

;-)

Duke