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Design a $60,000 Speaker - Start here

Hi Everyone,

Just thought for interest I'd talk about one of the most expensive woofers in the 10-12" varieties, the Accuton AS250-88-552 CELL, actually an 11" aluminum honeycomb sandwich construction. Retail price at hobbyist volumes: $1,400, each.

In addition to the exotic material, the suspension and motor assembly are also worthy of note, as they leave a very large amount of unobstructed space directly behind the dome, allowing it to behave most ideally like a piston.

So putting this together into say a modest 3 way with all drivers from the same company and of the same level, I estimate around $6k / pair of speakers for the drivers alone. Add the normal markups, and this is a $60k speaker.

Will it sound any good? I have no idea. I just wanted to share with you all where some of these speakers that cost as much as a luxury sedan get their prices from.  Obviously, my estimates are rough, and go up and down. The point of this is just a general expose.

Best,


E

erik_squires

Showing 2 responses by ghosthouse

ghosthouse's avatar
ghosthouse
4,279 posts
 
This would be a great MBA program exercise.
Off the top of my head, major cost categories to consider:

R&D (including any licensing fees)
Raw materials (drivers, electronics, cabinetry etc.)
Manufacturing
Warehousing
Distribution
Promotion (advertising, dealer incentives, etc.)
Warranty support
Financing (unless the business owner is independently wealthy, there’s going to be a note to pay off! ;-)

Each of these major categories can be further subdivided and refined.

Ttl. Costs/(1-Target Profit Margin*)=Selling Price

*as decimal per cent
ghosthouse's avatar
ghosthouse
4,279 posts
 
The point of my cost breakdown post is to illustrate that hardware is only one cost component going into the price of a speaker. Hardware won’t necessarily be the main determinant or best predictor of final cost or the price performance ratio of the unit.
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